The education industry is an increasingly competitive one. Many colleges and universities are implementing marketing strategies to increase enrollment and revenue, as well as retain students and build brand reputation.
Achieving success with education marketing requires a thorough understanding of your target audience, a clear picture of your goals and an effective campaign plan that leverages the right mix of traditional and newer digital marketing tactics. The following are ten education marketing strategies that help schools and education product companies meet their goals:
Education marketing is often about delivering relevant content to your target audience. This can be as simple as providing a particular student with the most relevant content that addresses their needs. Or, it can involve a more sophisticated approach that involves targeting specific members of your audience through social media or email to deliver educational content they will find valuable and share with click here their peers.
Online reviews can help potential students evaluate an education institution and its instructors. They also help people compare schools before deciding on which to apply to, and can be used to create a strong social media presence for an institution.
Videos are another great way to reach a targeted audience. They can include how-to tutorials, playlists and more. They can also be a great way to build trust and provide a more interactive experience for users.
Sending out educational content via a monthly newsletter is an effective way to keep your brand in the minds of your target audience. It can also serve as a reminder about your latest offerings and how to use them.
Studies have shown that individuals are 8.4x more likely to trust a company and 7.1x more likely to make a purchase when they feel a positive emotion about a company or its products or services. This is especially true in the education industry, where school is often a life-altering event that affects everyone involved.
This makes emotional marketing an extremely powerful tool for promoting a school or educational product to prospective students and alumni. It can be as simple as highlighting the positive impact of an education, such as one graduate’s financial stability or how school helped people connect with each other.
With the growing popularity of mobile devices and the emergence of more powerful digital marketing channels, education institutes must embrace these new platforms. They can be a key component of any successful education marketing strategy, as they can target a younger demographic and attract a large number of leads with minimal cost per lead.
Guerilla and Experiential Marketing
These marketing techniques are less traditional and involve a lot more creative thinking. They can be a great way to get the attention of your target audience and bring them closer to your school through a fun, unexpected encounter. Examples of this type of marketing are activations at concerts and sporting events, guerrilla marketing campaigns, or even creating tie-ins with other brands or causes to draw in a larger audience.